Grow. Renew. Become.
words engage.
words bounce. you choose.
precision in every layer. unlock your true potential.
unlocking the power of word in SEO, neuroplasticity, polymer clay
systems before tactics
delivering a fully controllable system,
not a disjointed set of random marketing hacks
architecture precedes optimization
building a rigorous digital foundation before
applying superficial seo cosmetics.
semantic intent mapping
engineering a structure that perfectly aligns with both algorithmic patterns and human logic.
clarity before complexity
eliminating digital noise to translate chaos into a crystal-clear dialogue with the market.
diagnostic precision
surgically identifying and dissecting the hidden
structural pathologies of your website.
ecosystem integrity
fusing disjointed elements into a single, flawlessly functioning digital organism.
directional strategy
setting a precise vector for growth and visibility, saving your business from navigating in the dark.
word of mouth...
Sivan, Webcertain, UK
SM and Influencer Mktg Executive
Svetlana delivered excellent work. She is extremely professional and very easy to communicate with. Her deliverables were beyond expectation.
Looking forward to working with her again if any opportunity arises!
Szymon, Carted, PL
CEO, Marketing Agency
Svetlana helped us a lot with website optimization and translation. Great contact, professional translation. Highly recommend.High quality of work + suberb contact. She is is our #1 choice when it comes to SEO.
Ioannis Kolias, Google, GR
Startup mentor, DEI advocate
John, DBFC Consulting, AU
Sales Leadership Professional
Sveta has an exceptional skillset and goes above and beyond to ensure project success. She is often going above and beyond for the project. A very experienced professional, and a joy to work with.
Svetlana is one of the brightest individuals I got to work with and it has always been a pleasure to do business with her. She never failed to act fast against high demanding goals. I believ that any team that has Svetlana as a member will benefit highly.
Marina, eTraveli, GR
Head of Marketing
Sveta combines high level of discipline and structure in the way she organizes her tasks, excellent project management skills and keen knowledge of Online Marketing. Her dedication to the goal and willingness to go beyond make her an invaluable team member. She is an asset to any project!
experience
experience
2018 - now
experience
skills
this is an overview of what I have done in my career so far in each section you'll find only related experiences & output
2018 - now
2017 - 2018
2015 - 2017
2014 - 2016
2012 - 2014
2011 - 2012
Upwork, Worldwide
freelancer
• holistic SEO services
• content creation/ revamp/ repurposing
• marketing localization among Russian/ English/ Greek
Etraveli Group, e-Travel S.A., Greece
product owner (ext. mgt team)
• owning product vision, backlog, roadmap
• representing customer's voice
• collab w/dev team & stakeholders
Etraveli Group, e-Travel S.A., Greece
B2B unit manager (ext. mgt team)
• raising new business unit
• creating product specs, mkt collateral, sales training deck
• conducting global mkt research
• defining opportunities and priorities
• managing most prominent contracts
• reporting monthly results to the BoD
Etraveli Group, e-Travel S.A., Greece
global distribution system (GDS) expert
• troubleshooting tech issues with Amadeus and Sabre
• overlooking GDS contract targets
• handling communication with GDS reps in GR/ PL
Etraveli Group, e-Travel S.A., Greece
online marketing executive (Google AdWords)
• managing $100k monthly AdWords spend
• developing online mkt strategy
• creating & managing textual and banner campaigns
Etraveli Group, e-Travel S.A., Greece
EXPERTISE
• commercial biz discretion
• market research & analysis
• data-driven decision-making
• customer-oriented perspective
• growth mindset
• strategic thinking
• simplifying processes
• information synthesis
• translating concepts into roadmaps
• building basic forecasting models
• monitoring implementation
• project risk management
• marketing strategy development
• documentation maintenance
• mockups/wireframes construction
ESSENTIALS
• integrity
• resourcefulness
• curiosity
• communication finesse
• self-motivation
• tenacity
• creativity
• active listening
• composure
• steadfast concentration
• flexibility & adaptation
• conflict management
• time management
• agility
• sense of humor
junior travel operations agent
• providing customer service and support
• making ticket amendments in GDS
• resolving challenging issues w/ customers
unlock the power
seo
copy
l10n
on-page
technical
• kwd research
• tags & meta
• headings
• internal
linking
• image opt/n
off-page
• site speed
• performance
• mobile QA
• clean URL
structure
• schema MUp
• backlinks
• reputation
• reviews
• PR
• schema MU
• partnerships
pages
articles
e-books
infographic
• inform
• engage
• convert
• clarify
• persuade
• guide
• convert
• educate
• generate
leads
• promote
• monetize
• brand
• simplify
• engage
• recall
• promote
• translate
• create
• revamp
• content gap
content
language
on-page
• kwd research
• meta tags
• URL check up
• headings
research
• SWOT
• value prop/n
• price check
• content gap